People on a phone and people on a laptop often want different things. Device targeting lets one short link send mobile visitors one place and desktop visitors another. The classic use case is app install: phones go to the App Store or Google Play, laptops go to your website.
Use cases
- App install campaigns: mobile → store, desktop → web app.
- Download buttons: mobile → mobile app, desktop → desktop installer.
- Layout-sensitive pages: send each device to a page designed for it.
- Support: mobile → WhatsApp chat, desktop → helpdesk.
Combine with geo
Device targeting stacks with geo targeting: 'iOS users in Germany' can go to a German App Store page while 'Android users in Germany' go to Google Play — all from one short link. The rules are evaluated in order and a default catches everyone else.
See it in the data
After a campaign, the analytics view shows the mobile/desktop split, so you can confirm the targeting actually matched real traffic. See plans.