Once you have more than a handful of short links, a flat list becomes unmanageable. Channels are folders for your links. Group by client, by campaign, by channel (newsletter vs Instagram vs print) or by team — whatever matches how you work.
What channels give you
- Structure: every link belongs somewhere, no more orphan URLs.
- Filtering: see only the links for one campaign at a time.
- Reporting: compare performance between channels side by side.
- Hand-off: pass a whole channel to a teammate without exporting files.
A practical setup
An agency might create one channel per client, then sub-channels per campaign. A solo creator might use one channel per platform. There is no single right answer; the rule is to mirror the way you already think about your work, so tidying up takes seconds instead of an hour.
Pair with statistics
Once links are grouped, the analytics view becomes far more useful: instead of 'which of my 400 links did well', you ask 'how did the spring newsletter channel perform'. See click analytics.
Channels are available on Pro and Business. See plans.