A CTA (call-to-action) overlay floats a small banner or button on top of the destination page after the redirect. You share a link to a news article, a partner site or any external page, and your message rides along on top of it — a signup prompt, a discount code, a 'back to our site' button.
Why it is powerful
- You add a call to action to pages you do not own.
- You capture leads from shared third-party content.
- You keep your brand visible on outbound traffic.
- You can A/B test different buttons on the same destination.
Use cases
An affiliate shares a review link with a 'use my code' overlay. A recruiter shares a company news article with an 'apply here' button. A newsletter links to an industry report with a 'download our take' banner. The overlay turns a passive share into an active pitch.
Keep it polite
One small, dismissible banner beats a full-screen takeover. People came for the destination — your overlay should invite, not block. Overlays: 1 on Starter, 5 on Pro and Business. See plans.