A QR code is a square barcode a phone camera can read. Point a camera at it and the phone opens a URL. That simple bridge turns anything printed — a poster, a menu, a business card, packaging — into a doorway to your website.
What you can link a QR code to
- A product page or online store.
- A PDF menu, brochure or manual.
- A bio page with several links.
- A booking or contact form.
- A Wi-Fi login, an app install or a vCard.
Why track QR codes
A printed QR code is a campaign you cannot change once it is in the world — unless it is dynamic. Tracking tells you how many people actually scan the poster in the window versus the flyer in the street, so print budget gets spent where it works.
Keep it scannable
Print at least 2 cm wide, leave a quiet white border around the code, test it on a real phone before you print 5,000 copies, and avoid low-contrast colour combos. A black code on white always scans; a light grey on pastel may not.
QR codes: 10 on Starter, 100 on Pro, 1,000 on Business. See plans.